In Italy we joke about everything
but we take food seriously
Create emotions, create identities. To know, means to go see with your own eyes, to taste to understand.
E4Quality wants to tell in a new and innovative way the story of quality agri-food products of the Piedmont region, their typical taste and the peculiarities in terms of food safety and attention to environmental issues. Thanks to the know-how of the Consorzia of Protection, to the survey conducted on market trends, to the involvement of young creatives and international experts, for all the project's activity sectors, E4Quality meets the needs of an increasingly global and heterogeneous market.
The identity of the E4Quality Project is deeply rooted in the cultural, material and immaterial heritage of the areas where Piedmont's wines and cheeses are produced. A set of knowledge and secular values that the project wants to present by combining an experiential approach, through avant-garde multimedia tools, incoming trips and immersive paths in the production land, with an educational and training relational approach with the producers and the industry experts, addressing a large audience of professionals, communicators and potential customers.